Catch up on updates and insights on how to build, grow and promote your brand
Branding is always misunderstood by being reduced to its aesthetic component: visual identity. For many, whether specialists or not, branding is still just about the visual identity – name, logo, design, packaging, etc. Even more so, while the concept of branding and its understanding have evolved enormously over the years, the same old vision of branding is being preached, even by high-level marketers.
“Brand” is one of those words that everyone in business and marketing uses, but not everyone actually understands.
A 6 step formula for writing a website homepage that creates trust, promotes conversation, and institutes massive authority.
Whether you are looking to expand your brick and mortar business or just starting off, having an online store (ecommerce website) is one of the best decisions you can make regards your business today.
Social media is a crucial part of running a modern business. Here are 10 simple and practical ideas to inspire your restaurant’s social media strategy
Social media is quickly becoming one of the most important aspects of digital marketing and has proven to have huge benefits to businesses, let's take a look at some of these benefits.
Your customers and potential ones are on social media...
For small businesses and startups, utilising social media regularly and coherently is essential to business growth and sustainability...
Now that you have built a website, the next phase is getting to people to visit and interact with co
You only get one chance to make a first impression
A website is your business's home on the Internet. It's where potential customers can meet you.
We live in a digital age and therefore your website is your number one marketing asset.
There are lots of clear ways digital can help your business, but you have to be clear about your goals.