Visual Identity
After a deep discovery session and extensive competitor and audience research, we gathered the requisite information that helps us to craft a brand identity and experience that visually communicates Nescart’s values and personality in a way that resonates with its audience.
Though the identity is descriptive as one can easily say what the company does, there is intrinsic meaning to the elements used. The shopping cart hint at the services of the brand, and we manage to infuse the initial of the company name 'N' shaped like a lightning icon to depict speed delivery. An abstract representation of the sun and fertile land for agriculture housed the shopping cart.
The coloring is apt; nature (green) and affordability (orange), representing some of the values the brand champion alongside fast service delivery. The roundness of the logotype makes it approachable which is just perfect for the brand. The typography was chosen with an eye to readability and optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.
Website and UX development
Several factors determine the overall success of an eCommerce website including product quality, brand recognition, customer service, etc. However, thoughtful user experience design is also key to providing customers with a satisfying, friction-free experience. This guides our approach from discovery and research to the design and development of the store.
To address the challenges users experienced with the previous site, we opted for a simpler and cleaner UI, with easy navigation and a clear product view. Another solution is to streamline the checkout process by only requesting relevant information about the customer that is required to complete the order process. We also incorporate multiple payment options. This reduces the percentage of abundant carts drastically.
Administrator Dashboard and CRM
The admin dashboard for the store is comprehensive and seamless to use. This makes product listing easy and the setting up of the adverts on the website. The dashboard also gives insight into the important metric that Nescart wants to track at a glance. Making it easy to find out what is selling more and the ones that are not without having to dig deep into the stock or inventory.
The integration of notification and messaging into the dashboard makes customer management fun and, in the end, increases customer satisfaction as they feel engaged through order notifications both on their user accounts and via the email address they registered with.
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The result
Overall, all the pages on the website are optimized for search, especially the product pages. This has aided with the visibility of the Nescart brand on the internet. The performance of the site has a high ranking, especially how fast the pages load even with a lot of products listed on the site already.
~40%
Reduced cart abandonment rate within 30 days of launching the new store.
