Client
Lampstore
Category
Branding
Scope
Branding | Brand Strategy | Visual identity | Stationery | Merchandise | Marketing Materials
Challenge
Having an idea for a business is another thing, strategising and doing what's needed to bring the idea to life, and grow it to become successful is another thing entirely. The CEO of Lampstore invited Oniontabs to help her with the latter; Give Lampstore life.
Solution
Oniontabs created and developed the brand strategy and the new Brand System of Lampstore that highlights and connects two different markets in a unified way while communicating its values and vision throughout the identity whether digital or analog.
Developing a solid brand strategy
We started the project with brand strategy sessions. Here we help the client figure out answers to the most important question in her business.
Among the questions, we help the client find answers to and clarity are; Why does the brand exist? Who are the target audience and competitors? How can the brand be presented to its audience and the entire market?
From the strategy, we crafted the brand tagline; Light up your fashion sense. This ties in and serves as a guiding phrase for the brand's messaging and marketing.
New visual identity
The logo concept is derived from the name of the brand literally. Using the shape of a bedside lamp for the logo is to metaphorically convey the message of lampstore brand of helping its customers light up their fashion sense.
It also aligns with that of its sub-brand; Lampsurprise which is to light up people’s world through amazing gift packages and surprise events. The letters ‘LS’ is nicely crafted onto the lamp shape which can well stand in as acronyms for both brands.
The use of bright orange color helps evoke the brand’s youthfulness and affordability while the supporting black colour portrays the elegance of its products and services. A comprehensive visual system was developed and used on print collateral like stationery and digitally on the brand’s website and social media platforms.
The Results
The new visual identity, brand strategy, and design system established will allow Lampstore to connect with its audience with clear communication. Now they have an identity that is people-friendly, charming, and uniquely Lampstore.
