Brand Strategy & Communication

Shape what people think about your brand.

Define what you stand for, identify your ideal audience, clarify your message and communicate it clearly through compelling stories that inspire actions.

Brand Strategy

An effective brand strategy helps you cultivate a strong brand. It defines who you are as a business beyond making money, and focuses on your long-term goals. It also sets a benchmark to measure progress against: Without a brand strategy, you have no way to judge whether your brand is moving in the right direction or not.

To achieve this, we will set up a brand strategy workshop which will either be in person or virtual where a collaborative whiteboard session will be held. Using our 9-Step Brand Strategy Framework, we will help position your brand for success.

Here’s what you'll achieve during and after the brand strategy workshop.

Understand your brand core

This includes understanding your brand purpose, your brand vision, and your brand values which define the brand internally. Being crystal clear about these three foundational elements of your brand is what makes the difference between building a mediocre brand that fails and a bold relatable brand that thrives.

Position your brand in the market

Occupy a distinctive space in the mind of your customers through thorough audience research and market analysis which gives you a unique competitive edge. Equipped with the knowledge of your audience and players in your space, we can shine a light on potential opportunities that your brand can take advantage of.

Create a human brand persona

Here, we will focus on making a human connection with your audience. This digital age has given customers the opportunity to communicate and interact with brands easily. Hence, People expect brands to have a personality so that they actually feel like they’re engaging with a person when they’re really engaging with the brand. Give them that.

Acquire more customers/clients

Armed with the knowledge of your brand, your target audience, your market, and your competitors it will be easy to make decisions that will stand you out from the crowd. From your visual identity to marketing strategy and customer acquisition, everything will take root from the output of the brand strategy thereby guaranteeing results.

We have been getting commendations for the flyer it goes a long way to show how beautiful, detailed and classy it is. Thank you for doing a nice job for us Oniontabs.

Lauretta Eugeine

Brand Communication and Messaging

An effective brand strategy helps you cultivate a strong brand. It defines who you are as a business beyond making money, and focuses on your long-term goals. It also sets a benchmark to measure progress against: Without a brand strategy, you have no way to judge whether your brand is moving in the right direction or not.

To achieve this, we will set up a workshop which will either be in person or virtual where a collaborative whiteboard session will be held. Using our 7-Step Brand Communication Framework, we will help clarify your message so you’ll be seen, heard, and understood, both in your company’s internal and external communications.

Here’s what you'll achieve during and after the brand communication and messaging workshop.

Have a deep understanding of your customers

Know your customers beyond demographics. We will dig deep to figure out the wants, desires, and fears of your customers. We will also analyze their biggest problem; what’s stopping them from achieving their dream in relation to your services or products.

Position your brand as a solution to their problem.

Here we will help you understand how to show your customers that your brand is a solution to their problems through showing empathy and demonstrating competence. You will also learn how to show your customers a roadmap to how you can help them.

Communicate simply and clearly

You will learn to communicate in simple and clear language . We will help you communicate your brand message clearly because we believe doing so gives you a competitive edge and guarantee you win.

Increase sales and revenue

Use the scripts from the workshop to write or refine your website copy. You can also use that to create other marketing pieces, like an email drip campaign, a sales letter, or basically write messaging for any marketing purpose with 100% confidence of getting a higher ROI.

The Oniontabs team is such a motivated team with high communication skills. I am particularly inclined to their general understanding of issues as it relates content creation and web design. Great professionals!

Tony Onazi

We're big fans of keeping it simple

…hence, our process; We start in 3 simple steps.

1

Book a free consultation

Here's where we get to know each other and figure out if we're a good fit. If we are, our team will set up a few more calls to gain an in-depth understanding of your brand and goals.
2

Develop strategy

Based on the consultations, we'll work with you to formulate a plan of action. How simple or elaborate this is will depend heavily on the needs of your brand
3

Takeoff

It's time to execute the project. We'll see it through to the end and make sure you hit your pre-decided targets. Last-minute glitches, post-launch errors— we prevent them wherever we can and handle them wherever we can't.

Frequently Asked Questions

Got some questions? Check out answers to some frequently asked ones here.

How can we start a project together?

Great question! The first step is to get in touch by filling out our contact form, which you’ll find here. We usually start our projects with a discovery call, followed by a short exploration phase where we work with you to define the project scope and services we can help you with.

We’ll then share our cost estimate, prepare a statement of work, and schedule kickoff calls with our teams. Once the paperwork is complete and the deposit payment is settled, we get to work!

How much do projects usually cost?

We have a MEF (minimum engagement fee) in place, which means all projects start at $3,000. Over the years, we’ve discovered this is the minimum figure that allows us to provide all our clients with a consistently high standard of work across multiple services. We can onboard smaller projects if it makes sense from a business perspective; however, this is not a standard practice.

We offer our clients several dynamic billing structures, including fixed project fees, monthly and yearly retainers for research, design, and development services.

Who are our ideal customers?

We work primarily with creative entrepreneurs, startups, SMEs, and evolving enterprises.

What information do you need to prepare an estimate?

We’re focused on human-centric design, which includes our processes, so we’d always suggest getting in touch first, and we can talk you through what we need in more detail.

Every project starts with an overview discovery call that helps us better understand your company, needs, and goals. We can schedule further discovery calls to define project goals, budget, timeline, team structure, and other details.

Can our internal development team collaborate with developers at Oniontabs?

Absolutely! We’ll organize a call with your team to compare stack and project environments to know for sur.

What is the typical timeline for a project?

The timeline depends on the scope of the projects and the services you need. The Minimum time for a project is two weeks.

Let's get on a call and discuss specifics, eh?

My budget is low. Can I still hire you?

Every project starts with an overview discovery call that helps us better understand your brand, needs, and goals.

After this, we go further to make a discovery call which will determine if we can work with your budget.

I don't need a brand strategist but I need help executing an upcoming campaign. Can we still work together?

We hope so! We create customized brand solutions for our partners so if one campaign is what you need help with, we're totally on board.

Do I need a revamp right now?

Here’s the thing: We’ve seen the impact that powerful, customer-driven messaging, modern design with contextual product visuals and smooth, interactive websites have on businesses.

And that impact is not small. Conversions have doubled. Activation rates have transformed. Lead quality has improved.

If you have a doubt that your website is not doing its best, don’t ignore it.

We can do a website audit for you, and analyze how your website can be improved--and if a revamp is absolutely necessary.

We never take on projects that we feel do not need our help. Let’s chat and find out if you do