SENTACO LIMITED


PROJECT BRIEF AND IDEATION PROCESS

The CEO of Sentaco Ltd, Mr Sentinel Idiata contacted us to get his company a befitting identity. In the brief, he stated that the logo should be simple and possibly have a nice icon that portray the company very well but not descriptive as the company is into many things.

We started with sketches of different icons with the client, exploring the philosophy and values of the brand. From it we picked two sketches, clean it up and design it on Adobe Illustrator to see how it looks. After much consideration, we selected the one to work with as the identity of the company.

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THE LOGO CONCEPT

The logo of Sentaco Limited is a rounded rectangle with a negative space of 'SL' on it paired with a legible typeface beneath it.

The used of the rectangle shape for the logo mark communicates the stable, solid and practical qualities of the Sentaco Brand, the round edges makes it approachable.

On the rectangle is the acronym of the brand's name: SL. The 'S' is crafted to look like a circle which connotes wholesomeness & Completeness of the services rendered by Sentaco Limited.

The logotype is written with a San Serif font called Swis721 Blk BT, it is modern and clean making it legible.


Here is what the client has to say about the project.

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