Lampstore is an online fashion store in base in Uyo, Akwa Ibom State. Launched in January, 2020 with a simple goal; give everyone the opportunity to look good without breaking their bank or pocket. Lampstore exist to help you feel good about yourself anytime you dress to go out or heck, even to sleep. The brand has a sub-brand as Lampsurprise which help people organize surprise events for their love ones.
Our goal is to craft an identity and design a visual system that can tied up these two brands together while resonating well with its target audience.
We started the project with brand strategy sessions with the client. Here we help the client figure out answers to the most important question in her business. Among the questions we help the client find answers to and clarity are; Why does the brand exist? Who are the target audience and competitors? How can the brand be presented to its audience and the entire market?
Fully armed with enough information about the business, we went on to define the direction in which to take the identity design for the brand. To Start off, we built a mood-board which we used as inspiration for sketches for the logo. We figured a combination mark will be appropriate for the brand base on the mediums in which the logo will be used. After much exploration with the sketches, we picked out about three concepts from the sketches and cleaned it up on computer. The concepts were presented to the client with clear rationale behind each.
The logo concept is derived from the name of the brand literally. Using the shape of a bedside lamp for the logo is to metaphorically convey the message of lampstore brand of helping its customers light up their fashion sense, it also aligns with that of its sub-brand; lampsurprise which is to light up people’s world through amazing gifts packages and surprise events. The letters ‘LS’ are nicely crafted onto the lamp shape which can well stand in as acronyms for both brands.
The used of bright orange colour helps evoke the brand’s youthfulness and affordability while the supporting black colour portray the elegance of its products and services. A comprehensive visual system was developed and used on prints collateral like stationery and digitally on the brand’s website and social media platforms.
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