Leveling up the brand recognizability of South East's most amazing photography studio

Oniontabs: Lenscious Photography

Lenscious Photography

Lenscious Photography aims to provide professional and high-quality photography services to its clients.

Visit website

Headquarters

Awka, Nigeria

Industry

Media & Entertainment

Company size

5-10 Employees

Services we provided

  • Logo

  • Visual Identity

  • Stationery Design

  • Merchandise/collaterals

The client

Lenscious Photography is a photography studio based in Awka, Nigeria. They specialize in offering a wide range of photography services, including wedding and portrait photography, as well as coverage for various events and occasions. With a commitment to capturing every moment with a smile, Lenscious Photography aims to provide professional and high-quality photography services to its clients.

The challenge

Lenscious Photography faced the challenge of establishing a strong and memorable brand identity that would resonate with its target audience and set them apart in a competitive market. They sought to communicate their dedication to capturing every moment with a smile and creating a professional and trustworthy image that would attract clients seeking high-quality photography services.

The solution

To help Lenscious establish a strong and memorable presence in the photography industry, we developed a transformational visual identity that elevated the brand's image. Starting with a unique logo that effectively communicated the brand's commitment to capturing moments with a smile. The dark navy blue color palette and serif typography added a sense of professionalism and elegance. To further reinforce the brand's identity and enhance brand recognition, the identity is applied consistently across stationery and merchandise materials.

Unique Logo Design

We created a distinctive logomark featuring a camera lens emanating from the brand name, representing the essential equipment used by the studio. To convey the studio's dedication to capturing every moment with a smile, we incorporated a subtle smiley face within the logomark. The logo successfully communicated the brand's personality, professionalism, and commitment to customer satisfaction.

Thoughtful Color Palette and Typography

A dark navy-blue color was selected as the primary brand color. This choice evokes a sense of professionalism, trust, and elegance, aligning perfectly with Lenscious Photography's brand values. The color palette added sophistication and timelessness to their visual identity. We chose a serif font for the logotype, which added a touch of elegance and craftsmanship to the brand identity.

Consistent Stationery and Merchandise Design

As part of the project scope, we designed stationery and merchandise materials to ensure consistency across all touchpoints. The stationery, including business cards, letterheads, and envelopes, featured the brand logo and color palette, reinforcing brand recognition and professionalism. Additionally, we designed merchandise items such as t-shirts, mugs, and photo albums, incorporating the brand elements to create a cohesive and memorable brand experience.

The Result

We successfully transformed Lenscious’ visual identity and helped them establish a strong and memorable presence in the photography industry. Lenscious Photography was able to differentiate themselves in the market and position themselves as a trusted and reliable photography studio.