Building a bold and relatable brand with an innovative website for a business consultancy firm.

Oniontabs: Fathenso

Fathenso

Fathenso Professional Services is a full-service commercial and consultancy firm.

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Headquarters

Lagos, Nigeria

Industry

Business Consultancy

Company size

2-5 Employees

Services we provided

  • Brand Strategy

  • Visual identity

  • Stationery

  • Merchandise

  • Website design

  • Website development

The client

Fathenso Professional Services is a full-service commercial and consultancy firm. It is a first-stop business support hub providing experienced and innovative services to individuals, startups, SMEs as well as large companies and corporations. FPS pride itself in providing businesses with the necessary information and services to startup properly, making it a must-go-to place for businesses and brands who are ready to be incorporated legally the right way.

The challenge

Fathenso Professional Services approached us to help them make sense of how they can attract and serve startups and SMEs who need help with business registration and other post-incorporation services. They needed a new visual identity and website that could demonstrate their expertise, and explain their offer while staying relatable and timeless. A more cohesive experience across its website with a focus on simple and clear web copy and visuals was needed to capture the attention of the desired target audience. The client also wanted Oniontabs to ensure the website was flexible on the backend to improve their site management.

The solution

We elevated Fathenso Professional Service’s branding with an updated logo and new visual identity. A new website environment with information architecture derived from our brand messaging framework and content strategy which helped to communicate their services in a simple and clear fashion. We also built a bespoke, systemic, and easy-to-use website backed by our custom-tailored Tabs-CMS.

Brand design

With Fathenso Professional Services operating in the B2B market, rendering quite an important and crucial service that every business requires, there is a need for them to look the part; professional and unique.

The logo is a monogram where the letter ‘F’ is embedded in a cube as negative space. The use of a cube for the logo is to communicate the message of the brand as an organized central hub for businesses and startups. FPS pride itself on providing businesses with the necessary information and services to startup properly, making it a must-go-to place for businesses and brands who are ready to be incorporated legally. This and more is what the logo portrays.

To help FPS stand out from the crowd of competition, we used a bright blue color palette and simple, bold typography making it easy to comprehend the brand’s message. We proposed Segoe UI for the brand font, its clean lines, and the ease of accessibility.

We also created bespoke stationery, merchandise, and marketing materials for FPS to facilitate brand awareness and service delivery.


The Website

Fathenso Professional Services’ website is its most important touchpoint, and it needed to do a better job of establishing the brand. Our design placed focused on showcasing how they help their clients and a process plan pf how you can get their services.

Functionally, we integrated a payment gateway to the website which enables their customers to easily select a business registration package and pay through the website. A custom-tailored CMS was built into the website’s dashboard to allow the FPS team easily update blog posts6 and other marketing content.


The result

We successfully launched FPS’s new brand and website after three months of close collaboration on the project. As our understanding of FPS’s business and needs deepened, we were able to implement many time-saving solutions beyond the original scope of work as well as share valuable insights and strategies on how they can better acquire more business.

As a testament to the success of this work, we have an ongoing partnership with FPS and have since worked together on other new projects, as well as providing ongoing website maintenance support.