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Effectxtra

Effectxtra is on a mission of transforming people's experiences with exceptional lighting, one event at a time.

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Headquarters

Lagos, Nigeria

Industry

Media & Entertainment

Company size

5-10 Employees

Services we provided

Logo
Visual Identity
Stationery Design
Merchandise/collaterals

The client

Effectxtra is a lighting company dedicated to providing a wide range of decorative and innovative functional lighting options for various events, including stage lighting, theatre productions, live performances, LED screen installations, and truss installations. Effectxtra aims to create the desired mood, tone, and atmosphere for both indoor and outdoor events, enhancing people's experiences through exceptional lighting.

The challenge

Effectxtra approached us seeking assistance in rebranding their company and developing a new website. They wanted their brand identity to reflect their commitment to delivering extraordinary lighting experiences and their expertise in transforming events through lighting solutions. Their existing brand lacked consistency and failed to effectively communicate their unique value proposition to their target audience.

The solution

To address Effectxtra's challenges, our team devised a comprehensive solution that encompassed branding strategy and website design and development. We understood the importance of creating a cohesive brand identity that resonated with Effectxtra's target audience and conveyed their professionalism, creativity, and dedication to exceptional lighting experiences, and that’s what we did.

Strategy and Positioning

We conducted an in-depth brand discovery session with Effectxtra to gain a deep understanding of their business, values, and goals. Based on the insights gathered, we developed a brand strategy that aligned with Effectxtra's vision and positioned them as the go-to lighting company for events in Nigeria.

The Logo & Color Palette

We designed a new logo that captured the essence of Effectxtra's services. The logo incorporated elements representing light and forward movement, symbolizing the transformative power of lighting in creating memorable events.

The selected color palette combined vibrant and energetic hues with elegant and sophisticated tones, reflecting Effectctra's versatility and professionalism. We also curated a typography system that balanced readability and creativity.

Brand Guidelines

To ensure consistency across all touchpoints, we created simple brand guidelines that outlined logo usage, color specifications, typography guidelines, and brand tone of voice.

Website Design and Development

To create a user-friendly and visually compelling website, we conducted user research to understand the preferences and behaviors of Effectxtra's target audience. Based on the insights gathered, we designed an intuitive and seamless user experience, focusing on easy navigation, clear information hierarchy, and impactful visual elements.

Great Visual Design and Responsive Development

Leveraging the newly established brand identity, we crafted a visually stunning website design that showcased Effectxtra's lighting solutions through high-quality imagery, engaging videos, and captivating animations.

Our development team utilized the latest web technologies and best practices to ensure the website was fully responsive and optimized for various devices, providing an optimal viewing experience for all users.

The Result

The rebranding and website design and development project for Effectxtra successfully revitalized their brand identity, allowing them to communicate their expertise and commitment to exceptional lighting experiences more effectively. The new website provided an intuitive platform for potential clients to explore Effectxtra's services and contact them for their event lighting needs.

By partnering with Oniontabs, Effectxtra experienced a significant improvement in its online presence, leading to increased brand recognition, customer engagement, and business growth.

Positioning Effectxtra as the best creative lighting solution company through messaging, brand identity, and an intuitive website.